More buyers now ask ChatGPT, Perplexity, Gemini or Google's AI Overviews before they ever see a list of links. Answer engine optimisation (AEO) is how you become one of the brands those answers mention, and every BlogSpeed article is written for it.
AEO is the practice of shaping content so AI assistants can find it, trust it and quote it. Where SEO aims for a ranking position, AEO aims for a citation: your page used as a source, or your product named in the answer.
AI systems favour pages that answer a question directly, back claims with sources, use clear structure and come from sites that are referenced elsewhere on the web.
Each article is built around the questions people actually ask, not just a keyword.
The SEO audit includes an AI-search section that checks whether AI crawlers can reach your site and how your brand shows up for the questions that matter. Track it over time as new articles go live.
AI answers lean heavily on pages that already rank. BlogSpeed optimises every article for both: keyword targeting, internal links and metadata for search engines, plus the structure and sourcing answer engines look for.
SEO aims to rank a page in search results. AEO aims to have AI assistants cite that page or name your brand in their answers. The two overlap: pages that rank well are more likely to be used as AI sources.
The same principles apply to ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews, all of which draw on web pages they can crawl and trust.
It depends on how established your site is and how competitive the topic is. Some citations appear within weeks of publishing; building consistent mentions takes a steady run of well-sourced content.
Usually not much. The audit flags anything blocking AI crawlers, such as robots.txt rules or pages that only render with JavaScript.
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